Select Page

A mission statement declares the core purpose of a company, organization or person; its reason for existing; a written declaration of an organization’s core purpose and focus that normally remains unchanged over time.

A vision statement expresses the aspirations of a company or organization where it wants to be or do at some point in the future.

Salinas Valley Recycles’ Mission, Vision, and Values were developed and approved by its Board of Directors on July 31, 2013, and have continuously been reaffirmed during the Board’s strategic planning session every six months since then. SVR’s Strategic Plan goals and objectives promote our mission and vision and put our core values into practice.

Our Mission Statement

To manage Salinas Valley solid waste as a resource, promoting sustainable, environmentally sound and cost effective practices through an integrated system of waste reduction, reuse, recycling, innovative technology, customer service and education. 

Our Vision Statement

To reduce the amount of waste by promoting individual and corporate responsibility.

To recover waste for its highest and best use while balancing rates and services.

To transform our business from burying waste to utilizing waste as a resource.

To eliminate the need for landfills.


  • Innovation
  • Integrity
  • Public Education
  • Efficiency
  • Fiscal Prudence
  • Resourcefulness
  • Customer Service
  • Community Partnerships

Strategic Plan

SVR has endured a strategic planning process for guided focus and to help allocate resources.  The current three year goals (2016-19) were approved by the Board of Directors on August 18, 2016, and have been continuously reaffirmed during the Board’s strategic planning sessions every six months.  The Strategic Plan Goals and Objectives promote the agency’s Mission and Vision and help put its core Values into practice.

2016-19 Strategic Goals

  • Select and Implement Facilities (e.g., Salinas Area Material Recovery Center) and Programs that Lead to Achievement of at Least 75% Waste Diversion
  • Reduce Landfill Disposal Fee Dependence Through Self-Funded Programs and New Revenue Source
  • Promote the Value of SVR Services and Programs to the Community
  • Maintain a High Performance and Flexible Workforce