A mission statement declares the core purpose of a company, organization or person; its reason for existing; a written declaration of an organization’s core purpose and focus that normally remains unchanged over time.
A vision statement expresses the aspirations of a company or organization where it wants to be or do at some point in the future.
Salinas Valley Recycles’ Mission, Vision, and Values were developed and approved by its Board of Directors on July 31, 2013, and have continuously been reaffirmed during the Board’s strategic planning session every six months since then. SVR’s Strategic Plan goals and objectives promote our mission and vision and put our core values into practice.
Our Mission
To manage Salinas Valley solid waste as a resource, promoting equitable, sustainable, environmentally sound and cost-effective practices through an integrated system of waste reduction, reuse, recycling, innovative technology, customer service, and education.
Our Vision
To reduce the amount of waste by promoting individual and corporate responsibility. To recover waste for its highest and best use while balancing rates and services. To transform our business from burying waste to utilizing waste as a resource. To eliminate the need for landfills.
Our Values
- Innovation
- Integrity
- Public Education
- Efficiency
- Fiscal Prudence
- Resourcefulness
- Customer Service
- Community Partnerships
- Equity
Strategic Plan
In 2022 the Board held a strategic workshop to set norms, update its mission, vision, and values, and establish five key goals. In 2025 it expanded the long-term planning priority focused on risks over the next 5–10 years, organized into six areas growth and political change, climate and safety risks, regulatory changes, economic conditions and financial reserves, technological advances, and landfill capacity. The 2025-26 Goals and Priorities were approved by the Board of Directors on December 18, 2025. The Strategic Plan Priorities promote the agency’s Mission and Vision and help put its core Values into practice.
PRIORITIES FOR 2025-26
(Top Priorities underlined)
A. Governance and collaboration
- Improve governance and board
- Provide equitable administrative support.
- Invest in training and technology.
- Identify Collaborative Opportunities to Address Growth.
- Develop Board Event Participation Calendar.
- Adopt Ethics Standards in Authority Code.
B. Financial sustainability
- Maintain equitable and reasonable rates.
- Review the JPA member jurisdictions’ contributions, governance alternatives, and orientation to the revenue forecast.
- Continue to pre-fund liabilities and debt.
- Develop Long-Range Growth Model and Include in Agency Decisions.
- Recession, Rates & Reserves.
C. Facilities master planning
- Explore alternative and emerging technologies to reduce landfill dependance.
- Emergency Coordination.
- New Technology.
- Develop Timeline and Draft Plan for Future Landfill Capacity Needs.
D. Comply, adapt, and respond to regulatory changes.
- Legislative program.
- Ensure compliance with new organics requirements and outreach.
- Advocate against unfunded mandates and for emerging technologies.
- CALOSHA Mandates.
- Organics – SB 1383.
- Recycling – SB 54.
- Landfill Methane Rules Amendment.
- Per and Polyfluoroalkyl Substances.
E. High-quality community engagement
- Foster Relationships for outreach and education.
- Create metrics to ensure equitable services for all.
- Maintain a comprehensive communication and branding strategy.
- Continue to deliver the public education strategy.
- Include Board members in Social Media Posts.
