Just Say No to Junk Mail
Junk mail may seem like a harmless annoyance, but its creation requires about 100 million trees every year. Recycling your junk mail is better than sending it to the landfill, but in many cases you can stop it before it gets to your door.
What can I do to stop junk mail?
Say No Thanks
Before you toss the junk into the recycling bin, take the time to call the company sending you the junk mail and ask to be removed from their list. All you need is the 1-800 number listed in the catalog or offer and the information on the mailing label. If your company has someone who takes care of your mail, start a collection for them. When they have free time, they can call the companies in batches. A little effort can go a long way in reducing wasted time and resources.
Whenever you fill out a form, order something over the phone or Internet, enter a raffle, or give out your personal information, let the organization know not to share your info. Tell them “please do not rent, sell, or trade my name or address.” They can flag your record so that your name does not end up on additional mailing lists.
Contact the Big Guys
Tell the big direct mail associations that you do not want to receive their mailings. Contact:
Direct Marketing Association
Mail Preference Service
P.O. Box 282
Carmel, NY 10512
416 S. Bell Avenue
Ames, IA 50010
Abacus, a Division of DoubleClick, Inc.
P.O. Box 1478
Broomfield, CO 80038
Don’t forget to include all of the members of your team, former employees, and common misspellings of those names.
Don’t forget these lessons when you send out mailings.
Keep your mailing list up to date, and don’t waste your time and money mailing to uninterested parties.